Here at PDW HR we have years of experience in the world of HR systems & applications, and just as importantly, in people & behaviour.  Our proposition therefore is totally geared towards helping business owners and HR professionals improve the performances of their teams and their organisations.

So we have combined our knowledge of building world class SaaS based applications with our people & behavioural insights and created PDW HR, a powerful and simple HR & Performance Application that does what you need, without all the clutter.

Our Founders & Directors



Jim Thomas

Jim’s role at PDWHR is to lead the PDW HR business strategically, spotting market trends & client needs and ensuring PDW HR is the first choice HR software for SMEs.  He is also heavily client facing and in building our client list for PDW HR.  Jim’s in depth knowledge and experience of running SME businesses, of leading teams and individuals to high performance and of managing complex client projects ensures we can combine our people insights and our HR system prowess to provide a refreshingly different HR solution.


Mark Metcalfe

Mark is heavily involved with the ongoing development of our Apps and our overall proposition.  Mark heads up our operations team which is responsible for everything from seamless new customer set up, to user training and our support & help desk functions.  Mark has years of experience and a healthy track record in the HR software market in previous companies, so has brought together his in depth knowledge, and combined it with the web applications and human psychology capability of our wider team to provide a truly ‘awesome’ HR solution.


Elan Thomas

Elan’s expertise is in people and behaviour, essential insights in creating world class HR & Performance software that users can relate to and use effectively.  Elan is our creative engine, and drives the creative process to ensure we are always innovating, and is officially our ships’ counsellor to keep us all in check!.


Our sister company PDW Group is an established independent family business founded in 2004.  PDW people are hugely passionate about what we do and completely committed to our values.  PDW Group works with a diverse range of clients transforming the behaviour and performance of people, teams and organisations.


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